The Smarter customers, the smarter phones
Today’s mobile phone users would like to have mobile devices and technologies that make their lives easier, enable straightforward information flow and have reasonable prices. So, the “Smarter Phone” product idea starts with this “Smarter Customer” generation.
According to market researches, the “Smarter Customers” who inspired General Mobile to produce smarter phones have unique characteristics.
They tend to be technology fans while having computers and internet all around for most of their lives.
They like to share and connect via social networks. They have virtual profiles and visit social networking sites daily.
They believe technology makes life easier. On the other hand, they also question whether it really worth the price or not.
It is essential to check their e-mails on a frequent basis and review their documents through their phones.
They seek virtual and interactive experiences through free access to applications and games.
They have tendencies and desires to personalize their products.
While requesting these features, they would like to pay less as well.
That makes General Mobile lead the product concept of “Smarter Phone“ that empowers the smarter customer with enhanced application functionality, mail and social media with a reasonable price.